Marketing & Representation

A full range of marketing services can be provided for clients who are service providers in the tourist industry. These can be national tourist boards, hotel groups or, simply, a single operator of a beach lodge or safari camp. Geo Group has the merit of flexibility that allows for operations as large as managing a tourist board’s or tourist association’s entire marketing operations in Western Europe or, at the other end of the scale, arranging an exploratory visit to a travel destination for a tour operator.

Promotional and public relations activities can range from logistical assistance for trade familiarisation visits to travel destinations, presentations, trade and consumer fair organisation and management to the design of a promotional leaflet and e-marketing.

Services offered include:

Running an Information Office:
Available to general public, travel trade & travel media

Promoting to Tour Operators/Travel Agents
Using our established relationships and comprehensive database of contacts, we provide the following options for working with the travel trade on behalf of clients:

Telephone contacts
Office Visits
Group Presentations
Mailings/Newsletters
Familiarisation Visits (Educationals)
Trade Fairs

Promoting to the Travel Media:
Using our established relationships and comprehensive database of contacts, we provide the following options for working with the travel media on behalf of clients:

Mailings/Newsletters
Press Trips
Press Packs
Production of Articles
Logistical support for TV
Updating Travel Websites
Updating Travel Directories

Promoting to Consumers:

Full-time information office
Consumer Shows
Advertising Campaigns
Editing of leaflets & brochures

Design & Production:
To support the above activities, we offer design & production services for all types of promotional materials through our Publishing Services Division, Nyala Publishing, including:

Brochures
Leaflets
e-presentations
Videos (though our Associate: White Knight TV)
Websites

Support Services
We also provide complementary services:

Advisory Services
Special Project Management
Joint Marketing Opportunities
Market Trend Reports

Consultancy
Consultancy is available for any tourist-related activity, from market development to training visits from F&B experts.

Geo Group is a Registered Tourism Consultancy with the European Union.

Sponsorship negotiations are carried out for a variety clients, especially for medium-scale expeditions. Travel related events, particularly sporting events, can be similarly served.

Geographical Areas
We market our clients to a global audience, with an emphasis on the UK/European markets.

Similarly, we welcome clients from anywhere in the world, though we specialise in working for companies in Africa, South and South-east Asia and the Nordic Countries.

Geo Group is a member of the African Travel & Tourism Association (ATTA)

Fees
Geo Group’s fees are acknowledged to be the most highly competitive in the business.

Clients
Current clients include:

11 Hotels
6 Tour Companies
An Art Safari Company
9 Beach Lodges
A Yacht Charter company
A Kayak Holiday company
A Scuba Diving company
2 Air Charter companies
2 Car Hire companies
3 Game Lodges
4 Safari Camps
4 Wilderness Lodges

Tourism- MALAWI
If you are looking for Geo Group's Malawi Tourism operation, please go to: www.malawitourism.com

Tourism – GHANA
For information about M and J Travel (Ghana):
www.uniglobemandj.com 

Tourism – SOUTHERN AFRICA
For information about Hinterland Safaris (Namibia) go to:
www.hinterland-safaris.com